How To Monitor What Is Being Said About You Online

admin    Tools     online service, personal, rss, tool

文章标题怎么个起法，很有讲究。比如这篇，标题说的让你一定会点击进来瞧一瞧，其实看了就知道，这不过是一篇介绍文章订阅的那些个网站：比如我们最熟悉的google alert订阅器——输入我们关心的话题或人物，它就会定期自动将相关文章发到你指定的邮箱里。不过的确是换个角度让我们看内容，启发我们去发现不同的用法。

我好奇的是，这些订阅器网站，它们是靠什么盈利的呢？因为目前的阅读器上似乎并没有铺天盖地的广告。在网上又看到了抓虾要倒闭的消息。不过在尝试feedsky的时候，发现它有一个功能——话题营销，以前没注意过，不知道是不是新功能——就是博客主可以通过写有关广告主的文章来获利，这样看来，也终究是逃不了一个广告盈利模式了。

Original article from makeuseof.com.

I recently wrote about how you can find out when someone searches Google for your name. If you are interested in who is looking for you and your general online reputation, you are probably equally interested in finding out what is being said about you online.

People could be spreading information about you or your business that you should rather be aware of. Rather than to regularly scan the search engines for results with your name, you can automate the process of monitoring your online reputation and be notified once there is a new entry containing your name. This will also work for any other subject that is of interest to you.

In this article I will introduce three services that allow you to monitor your online reputation and set up alerts for specific topics.

Google Alerts

Google Alerts provides updates of the latest Google results relevant to your search query across Google (comprehensive) or within different categories, such as news or blogs. You can choose to receive updates as-it-happens, once a day or once a week. They are subsequently delivered to your email or you can set up a personalized feed.

To receive email updates you do not have to sign up with Google. However, as a subscribed member you can centrally manage all your alerts about your online reputation.

As you can see from the example above, I have used some standard search engine operands. You can use these signs and keys to get more specific search results. So for example “Keane AND Berlin” will only return results from indexed sites that contain both keywords. A while ago I wrote an article on Google operands, which may come in handy now.

Trackle

Trackle is a service dedicated to tracking your personalized information online. To receive updates, you must sign up with your email address and password. It’s quick and simple. Once you’re in, Trackle offers many more features than Google Alerts. First of all, you can receive updates via the web portal, email, SMS, or through your feed reader.

The biggest difference between Trackle and Google Alerts is that Trackle has a lot more entertainment value. They have prepared search queries, known as Tracklets, and made them available through their Tracklet catalog. The categories include books, health, people, and travel. You can browse the catalog and add any of the Tracklets to your subscriptions.

To set up a custom search, type in your query into the text field in the top right that says “Research company, person, product, or topic“. It will direct you to a page with results from the past three days, like the one shown in the screenshot below.

From that page you can further select the types of results you’re after, for example narrow your results by credibility, select categories, and discover other users with similar interests.

Once happy with your definitions, click “Track this search” to enter the next step in which you define how the results are delivered to you. The search can be run every hour, every 4 or 8 hours, and once a day. Moreover, your search will not be executed forever, you can select a duration of up to four weeks.

Your inbox shows the latest alerts and within your subscriptions you can see what you’re tracking and eventually update it.

Other interesting features of Trackle include a widget for your website or blog or the option to create a custom newsletter.

Social Mention

Another way to receive a quick overview of your popularity or impact in the social media world is Social Mention. You can search blogs, bookmarks, comments, videos, a lot more or simply everything.

The results page provides a detailed analysis of the query. If the coverage is too broad, you can narrow down your search by specifying details in the advanced search.

The data can be downloaded as a CSV/Excel sheet and you can subscribe to alerts via email or RSS feed.

If you found this information helpful for managing your online reputation, you may also be interested in the following articles from Saikat:

10 Uses of Google Alerts For A Freelancer
Topikality – Improve Google Alerts & Get The Articles You Want

How do you keep up to date with what’s being published online?

Original article from makeuseof.com.

If you enjoyed this article please consider sharing it!